NEW FREEDOM & NEW YOLO PRODUCTS 11/06/20 It’s been an unprecedented time… And how many times have we heard that word “unprecedented” since COVID-19 entered our vernacular? But, here in New Zealand we’ve made it – we are out the other side of Lockdown – and YOLO was available right throughout that very strange period. […]

Gulfood Celebrates 25th Anniversary

Gulfood Celebrates 25th Anniversary 14/02/20   A belated Happy New Year to all. We are already nearly into the third month of the new decade, which has started with a huge surge of business for Food International and amazing growth in our YOLO cheese sales. We have put our international expansion plan on hold (to […]


25/06/19 A married couple I know (their identity is protected) once turned up to a 1960s fondue party in matching purple caftans! Now I’m not suggesting you go to that retro extreme, but Kiwis are definitely now reviving fondue parties, which were mega trendy in the 1960s and 70s. And it is such an easy […]

Salon de Gourmets – Spanish Success

27/04/19 Hola, Your Unlikely Food Blogger is still in a Spanish state of mind. Travelling with Food International’s CEO, Adel, to the 33rd annual Salon de Gourmets Food Expo in Madrid was a sensational experience. I’ve attended three times before, but each time the number of exhibitors and visitors grow as does the glitz and […]

Arab-Street Singapore


SINGAPORE SLING Salaam from Sultry Singapore, We are in transit in Singapore on the way to Madrid for the Salon de Gourmets and looking to establish a YOLO base here. Unlike Aussie, there’s no quota system and fortunately, an enterprising Yousef brother living and trading in this dynamic city. So huge opportunities here in this […]

A Shared Sadness

This blog was supposed to be a light-hearted report about the success of Adel’s GULFOOD visit. I wanted to report that hopefully, we’d land some great new products on our supermarket shelves bearing our brand. Chocolate-coated Medjool Dates for a starter… Then last Friday in Christchurch happened. Business rolls on, but the issues that were […]


It’s the world’s largest annual food and beverages trade show. And Food International’s CEO, Adel Yousef, will be there in Dubai for GULFOOD 2019. It’s the 24th ‘edition’ of the show and the sixth time Adel has visited. Many of Food International, and particularly YOLO products, have been sourced from contacts made there and many […]


Have you heard that old chestnut that eating cheese before sleeping can lead to dreams – even diabolical nightmares? To quote that old Simon and Garfunkel favourite, last night I had the strangest dream … It starred the most bizarre cast of characters including people I hadn’t thought of in five decades. And, YES, I […]


Merry Christmas and Happy New Year to you all. It’s been a very successful year for Food International – especially our YOLO products – and we are grateful for your support. Thank you and we look forward to surprising you in the New Year with some amazing new products. We are still very busy getting […]

It’s That Time Again

“Oh, I’m sorry I definitely can’t fix your loo, service your car or fit you in for a pedicure between now and Christmas.” Oh dear, it’s started already and suddenly the whole place goes mad building up to December 25th. Hey, don’t get me wrong – I adore Christmas and all the celebrations that go […]