Gulfood Celebrates 25th Anniversary

Gulfood Celebrates 25th Anniversary



A belated Happy New Year to all. We are already nearly into the third month of the new decade, which has started with a huge surge of business for Food International and amazing growth in our YOLO cheese sales.

We have put our international expansion plan on hold (to Australia, Singapore and Samoa initially) as we strive to streamline our burgeoning Kiwi operation. We are very grateful for the hard work of our team throughout New Zealand with some amazing efforts from the group.

 As I write this on another balmy Auckland day (the whole city seems to be wilting as we need rain do desperately), Food International’s CEO Adel is flying off to Dubai with one of our Christchurch business partners, Bruce Cleave. After attending Gulfood, the pair will travel to Egypt where they’ll be tourists and also trawl the local supermarkets for inspiration. 

 And they’ll come back buzzing with a whole raft of new food ideas. This year’s Gulfood (which attracts over 100,000 visitors from 200 countries every year) is celebrating 25 years as the global food industry’s quintessential meeting point.

This show will be looking towards the next 25 years. As the blurb goes:

 “Which staggering innovations will reshape the industry? What trends will become future norms? Let industry titans, innovators and game-changers talk you through on the future that we need to be ready for now.”

One of the really exciting firsts Adel and Bruce will be able to check out is Gulfood’s first hydroponic homegrown café with fresh and organic produce grown with the very latest in agricultural technology.

Your Most Unlikely Food Blogger would love to be there and looks forward to their reports. The show starts on 16 February for four days at the Dubai World Trade Centre.

We thank you for your support as YOLO grows into a new era.


Robyn Yousef