Bruce of Arabia

Bruce of Arabia 1/07/20 It was his sweet success with Chocodates – launching and selling them through the South Island –  that lead to a whirlwind tour of Dubai and Egypt for Bruce Cleave. Part of the dynamic  team selling Food International products on the Mainland, Bruce works alongside Keith Robinson of Gourmet Food Agencies.  […]


PRESENTING YOLO’S PANEER … 23/06/20 YOLO has a new cheese with interesting origins. It was originally made in India and Iran and now Food International is importing a Hungarian-made Paneer (using the traditional recipe with fresh milk) and selling it throughout New Zealand. Paneer is an unaged, unmelting soft cheese made from curdled milk with […]


NEW FREEDOM & NEW YOLO PRODUCTS 11/06/20 It’s been an unprecedented time… And how many times have we heard that word “unprecedented” since COVID-19 entered our vernacular? But, here in New Zealand we’ve made it – we are out the other side of Lockdown – and YOLO was available right throughout that very strange period. […]

Gulfood Celebrates 25th Anniversary

Gulfood Celebrates 25th Anniversary 14/02/20   A belated Happy New Year to all. We are already nearly into the third month of the new decade, which has started with a huge surge of business for Food International and amazing growth in our YOLO cheese sales. We have put our international expansion plan on hold (to […]


7/10/19 My sincere apologies – this is my first blog in a while. No excuse really, but life has been very, very busy for the Food International crew. And we have lots of exciting news. First and foremost, it looks highly likely that the YOLO brand is about to go global – well at least […]


YOLO Man in Palmy – Kuljeet Singh Posted on: 15/05/19 YOLO will soon be covering the whole of New Zealand with the opening of a new support office in Palmerston North scheduled for June. This follows increasing sales of YOLO products throughout the country. The new support office – to be launched in June 2019 – […]


Posted on: 06/05/19 Food International CEO, Adel Yousef,  Desere du Preez (Sales and Marketing) and Our YOLO Man from Holland, Sjoerd Melman, all look very relaxed and happy at last week’s Christchurch Trade Show for BidFood. All the YOLO cheese products look wonderful too and beautifully displayed – a perfect set-up to inspire and network […]

Salon de Gourmets – Spanish Success

27/04/19 Hola, Your Unlikely Food Blogger is still in a Spanish state of mind. Travelling with Food International’s CEO, Adel, to the 33rd annual Salon de Gourmets Food Expo in Madrid was a sensational experience. I’ve attended three times before, but each time the number of exhibitors and visitors grow as does the glitz and […]

Queenstown Trade Show

YOLO features on the tables of many of New Zealand’s top hotels and restaurants. Desere and Keith were in Queenstown recently to promote our international cheese assortment to the food service industry.