EXCITING NEW FIRST FOR FOOD INTERNATIONAL – TURKISH CHEESE SHIPMENT
Food International, has taken delivery of a shipment of Turkish cheese – believed to be the first imported from Turkey into New Zealand.
“This is an exciting and innovative move,” says CEO Adel Yousef. “Turkey is renowned for its cuisine and specializes in white cheeses – recommended as healthy options. The possibilities for other lines from there are huge.”
The new Turkish shipment (which is already on the way to supermarket shelves) embraces a totally new concept in cheeses – it is a versatile and amazing snacking range. Co-branded Muratbey and YOLO brand this includes the TOPI, HELIX and MISTO cheeses. These cheeses represent a new innovation on Mozzarella with a similar profile and applications.
The texture of all three cheeses makes them very adaptable – suitable for grilling, baking, barbecue cooking and deep frying.
The TOPI range is a traditional cheese with an excellent flavour presented in balls as a unique and modern twist. It contains 25% less sodium and is Gluten Free. See the illustration with this story as an example of use – combined with avocado on a quality bread.
First introduced in 1994 after four years of research and development by the Istanbul-based company, Muratbey Foods, HELIX cheese is exported to 20 overseas countries. A braided white cheese, it has a milky taste (like mozzarella) with less sodium. It is popular with children and other cheese-lovers wanting to reduce their salt intake.
In funky shapes kids will adore and with the extra health benefit of fortified Vitamin D, the MISTO range is sure to be a winner with all. Throw the pieces on pizzas or perk up those boring school lunches with these novel cheese shapes. MISTO is a great way to lure reluctant children to eat a healthy product.
All three lines are sold in tubs with attractive and eye-catching designs.
Food International CEO, Mr. Adel Yousef, has worked on acquiring the agency for this Turkish company for many years and is delighted to introduce it to local supermarkets. “This is a real coup for us – excellent cheese products and offered at affordable prices,” he said.